Rebranding

As part of our refurbishment that I've spoken about over the last few weeks, we are rebranding the 'Library' into an 'LRC' with me being a 'LRC Manager' whereas my predecessor was the 'College Librarian'.
I've often felt somewhat cynical about this sort of exercise. As noted in Andy Priestner's blog this week, there is a cycle of changing from a Library to an Information Centre/Learning Resource Centre then back again, then back again again! I could see myself in 7-10 years doing a rebrand back to a library, if the HE sector is anything to go by.
On a practical level, there is plenty of work to do. All leaflets, stationery, intranet pages, policies, staff manuals, signs, posters and anything else that I've not thought of yet is being rebranded and rewritten.
In our case there is meaning behind the rebrand, as the space's purpose is changing massively. We are going to have Level 2 and 3 classes timetabled in to the LRC for much of the day, whereas previously the Library was solely a drop in space. The Library Assistants are now LRC Support Tutors and their job description is a hybrid between an LA role and a Learning Mentor with the emphasis on time with classes over traditional LA duties. We are also starting using self issue which is hoped to free up staff from being on the issue desk.
It's a good time for me to start working here during the rebrand as it means that changes can be introduced as part of an overall change which I hope will be easier for users.
I will still use both 'LRC' and 'Library' interchangeably in conversation but will only use LRC in written communication. And will always see myself as a librarian even though I am called an LRC Manager. Personally I see librarianship/information management as being the overarching profession (e.g. medicine) even though my specific role within it is as an LRC Manager (e.g. Consultant Paedeatric Surgeon).